1. What we do in Social Media Marketing?

2. Our Expertise in Social Media Marketing

3. Our Role in Social Media Marketing

4. What are the Opportunities of Social Media Marketing?

5. Why SM is necessary for Recruitment?

6. Which are the popular Social Media channels for promoting my company?

1. What is Search Engine Optimization or SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence.

2. What do you mean by "Organic SEO" or "Natural SEO"

Organic SEO placement in search engine results (SERPs) means that the site naturally displays well in search results. With no need for paid inclusions, PPC advertising, or sneaky tricks often employed by black hat SEO practitioners to try and fool mother Google. A site that has good organic placement is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to new algorithms, frequently applied by Google, MSN and Yahoo

3. "Ethical SEO" White hat SEO Vs Black hat SEO

Ethical search engine optimization, in short: is to follow guidelines and accepted standards to search engine optimize a web site. This means we don't use any tricks or cheats that are sometime employed by "Black hat" practitioners. The end result of Ethical or "White Hat SEO" is often stronger positioning that is much longer lasting, and can withstand frequent changes made to algorithms. Black Hat Optimization on the other hand, uses optimization strategies that can sometimes result in faster results, but most often are not long lived. Some Black Hat strategies can result in being penalized, or even permanently banned by some major search engines and directories. Black hat optimization often employ "Tricks" such as hiding white text on white background, spamming keyword tags with hundreds of keywords, or cloaking, these black hat methods may appear to be a good thing, and in the past did fool the Search engine's.

4. What do you mean by "Preventing crawling"?

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled.

5. What is Robots.txt File?

The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam

6. What is the importance of Content Writing?

Search engine optimization (SEO) copywriting is textual composition for web page marketing that emphasizes skillful manipulation of the page's wording to place it among the first results of a user's search list, while still producing readable and persuasive content. The text appearing at specific locations, such as in the title tag and the Meta Tag of the page's code, gets special attention during SEO, because search engines compare information found there with other pages to determine relevance. However, SEO copywriters also strive for unique written content on the page, distinguishing it from similar pages competing for placement in the search results.

7. What you mean by Keyword Density & how does it affect our SEO?

Other factors that determine relevance during a search are the page's Keyword Density, the placement of the keywords, and the number of links to and from the page from other pages. SEO copywriting is most often one of the various jobs of a copywriter. However, there are freelance copywriters who hire out their services solely for SEO, agencies and firms that specialize in SEO (including SEO copywriting), and copywriting agencies that offer SEO copywriting as part of comprehensive writing and editing services.

8. How our websites are indexed on Google?

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.[

9. Differentiate Search Engines & Search Directories?

Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.

10. Why my website is not crawled frequently?

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. Additionally, search engines sometimes have problems with crawling sites with certain kinds of graphic content, flash files, portable document format files, and dynamic content.

1. What is web hosting?

Web hosting refers to the process of publishing a web site so that it is available to the world on the Web.  Paid web hosting also involves getting a domain name and not having forced ads displayed on your site.  Please see our Quick Start Guide for info on how to get started with a paid web host.

2. What is a domain name?

A domain name is a sequence of letters and numbers which determine the address of your site.  This site's domain name is "WebHostingRatings.com."  You need to register a domain name before your web site becomes accessible at this address.  Please see our Domain Name Guide for all the details.

3. What are PHP, SQL, Java, IP, etc.?

Those acronyms refer to various features such as programming languages, databases, etc. that might be available with a hosting plan.  Please check out our Glossary for definitions.  To find plans that support these options, please use our Advanced Search page.

4. What is shared (virtual) web hosting?

Shared (or virtual) web hosting is the most fitting way of hosting for 99% of web sites.  It means that a web hosting company will have one or more servers (computers constantly connected to the Internet that run a web server software such as Apache or IIS) that will be running multiple web sites (it will be shared).  Unless a web site is exceptionally busy or requires a lot of bandwidth, this is the least expensive way to get a real web site.  You can still have your own IP address with virtual hosting and the site won't look any different to users.  Other options are dedicated, co-location, or doing it yourself web hosting.  In those options you have the whole computer to yourself and you can do things like install your own software.

5. Can I keep my domain name when I change a host?

Yes.  We recommend that you register your domain name with a separate registrar before getting a hosting plan (please see our Domain Name Guide).  Then, when you need to move to another host, you just need to point your domain's name servers to this new host.  If you registered your domain name with a host and now you want to move, you should find your registration records or contact this host and ask them how to control your domain name.  If you have a problem, you can usually see the name of the registrar by performing a "Whois" query on your domain name and contact them.

6. Does it make a difference what type of desktop computer I use?

No.  This will only make a difference if you develop scripts that you want to use without changes on your web site.  FrontPage extensions can also be done on Unix (or Linux) servers.

7. Will I have forced advertising on my site like I do on Geocities, etc.?

No.  None of the web hosts listed in our database force any kinds of ads on your site.  In fact you can put your own ads if you'd like.

8. I don't have any experience in creating a site.  Who can help me create and host my site?

There are services such as 1001designs.com, OCWebdesign and CityMAX that do that.  Please also see our Quick Start Guide.

9. What is domain parking?

Domain parking lets you cheaply reserve a domain name for future use and display an "under construction" default page on it.  You can register a domain and not park it anywhere but then your site will simply be inaccessible until you get a web host.  Some registrar let you park your domain for free.

10. What is full-service web hosting?

"Full-service" can refer to a variety of services offered in addition to providing web space, transfer, and emails for a web site.  For example, it could be 24/7 toll free phone support, web design services, or web site content maintenance services.

11. What are the numbers listed under "space" and "transfer"?

Space is the amount of "stuff" you can put on your web site.  Available space is usually listed in megabytes (MB, millions of bytes).  Single letter takes up one byte.  HTML files are usually rather small (this file is about 25,000 bytes) but pictures and programs can get quite big.  Your scripts, emails and stats will also take up space on your host.

Transfer is the amount of "stuff" that visitors to your site can download before you reach your monthly limit.  Transfer is usually listed in gigabytes (billions of bytes).  After the transfer limit is reached for the month, you will need to pay extra for additional transfer at higher rates.  For example, if an average visitor to your site views 3 HTML pages of 20 KB (thousands of bytes) each and 8 small embedded pictures of 10 KB each, and you get 500 visitors per day, you will require at least (3 * 20 + 8 * 10) * 500 * 30 = 2,100,000 KB = 2.1 GB of transfer per month.

12. How do I pay for web hosting?

The methods of payment which are accepted depend on each individual host.  Almost everybody accepts credit cards such as Visa and MasterCard.  Vast majority of plans require periodic (usually monthly up to yearly) payments.

13. How do I upload my site?

The main method of uploading files to your site's account is by using FTP.  When you sign up with a host, you will probably get an FTP account that lets you access files in your account (usually ftp.yoursitename.com, your main account name and password). Then you can use a built-in Windows or Internet Explorer FTP client, or some other software that supports FTP such as CuteFTP, WS_FTP, or Total Commander, to transfer files from your hard drive to your account.  If you don't get an FTP account or if you prefer a Web interface, you can use your account control panel's File Manager instead.  Yet another method is to use an SSH or telnet client software, such as SecureCRT, to upload using Zmodem protocol (sz and rz commands).

All these methods will work fine, but we recommend using dedicated FTP programs as the preferred solution because these programs have the best user interfaces and support advanced options like setting file permissions and resuming aborted file transfers.

14. What is uptime?

Uptime is the percentage of time that a web site is working.  For example, if some host has an uptime average of 99.86%, this means that your site will be down for a total about 1 hour each month.  We monitor uptime of customer websites of many web hosts and we display this data on the host's details page.  Some hosts also offer "uptime guarantees" but this is not as valuable as it might appear (see our gotchas page for more details).

15. Can I use Java applets, JavaScript, and Flash pages on my site?

Yes.  Those are client-side technologies, so the host doesn't have to do anything to support or enable them.  Any browser (such as Internet Explorer or Netscape) that supports them is enough, so any host will do.  It doesn't matter whether Java or Flash are listed among the plan's features, they are supported by default.

Quick Quote

Requirements